Giovanna is a British healthcare entrepreneur, writer, bon vivant and mother of two fabulous, grown up daughters.
Dreams of founding a lingerie emporium took her onto a retail course. Fantasies of marrying the next Arthur Miller led to two terms of play writing instruction.
But it was the freelance journalism class that really captured her imagination. Ms Forte’s first piece appeared in the top monthly glossy Over 21, in December 1985.
The secretarial career blossomed into roles within PR and marketing but Giovanna became self-employed in 1990 so she could work from home when FirstBorn arrived. By the time Youngest-of-All came along two years later, the business had grown.
From modernist architecture to luxury vodka, Soho-based Forte Communication conceived and managed long term sales-led PR strategy for clients, much of which involved the written word, published in professional and consumer magazines.
In 1998, she authored a series of monthly interior design features for a London lifestyle magazine, the name of which is lost in the mists of time …
As her successful PR career blossomed, Giovanna’s GP brother Dr Vincent Forte designed a nifty medical device to deliver accurate specimen diagnoses and save the NHS £millions. When he asked Giovanna to assist, she did. The communication business was closed down … and Forte Medical was born.
Giovanna is also co-founder of Face to a Name Campaign, designed to help the elderly retain identity and dignity in hospital.
FirstBorn graduated from Liverpool this year with a First in History and Hispanic Studies (distinction in spoken Spanish and Basque), has lived and written from Mexico, Georgia, Istanbul and Myanmar; she is now in the UK learning about holistic medicine. But not for too long I suspect. You can read some of her work here at The Culture Trip.
Youngest-of-All is a professional and highly accomplished patisserie chef. Having trained with Hix she spent six months creating desserts at the Albion and Boundary before moving deeper into her area of expertise at boutique patisserie Violet. She now purveys her craft with Russian-born, Californian-bred, Michelin-Starred Chef Boris Portnoy at his unique patisserie All Are Welcome in Northcote, Melbourne. I miss her.