Soho: an Ab Fab Memoire

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We’ll be near Soho said a business colleague. Where can we meet for coffee? Reader, there is only one place for coffee in the streets of Soho: Bar Bruno. Meeting over, I wandered my former stamping ground and behind the … Continue reading

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In memory of lost friends: funny, clever, kind … and usually badly behaved.


The last 12 months have been melancholy with the loss of a dear friend, one whom I celebrate here. In so doing, it is timely to remember others who passed away in years gone by, but of whom I have been thinking a great deal lately. I would like to share with you the lives of three or four who brought kindness, laughter and (often) behaviour that could have been better …

Join me then then, at the drink-drive rehab centre on the Askew Road in West London for this is where I found myself early one evening in summer 2003, waiting for the session to start, feeling shame. For heaven’s sake Forte; you’re a Mother, you have Children, how did you get yourself into this mess and on a 50cc scooter too? I’m afraid the reasons will take a whole other blog not yet ready for writing, but as my thoughts perambulated through the shame (the shame!) a phone behind me rang, answered swiftly by a robust and gravelly voice agreeing to meet the caller in an hour or so. I don’t know who you are, I thought, but I like the sound of you …

Rehab commenced with the group sitting in a circle confessing the volume of alcohol consumed when stopped and breathalysed. Me: probably about a bottle of red wine. And last of all: …. Eighteen Pisco Sours!

The group stared aghast at this round jolly fellow who beamed at us all unfazed, wondering – I later learned – what on earth we lightweights were all doing there.

The following evening I arranged to meet a friend at the Chelsea Arts Club and as I entered the Billiard Room, sitting at the bar was Mr Pisco Sour himself. Our eyes met, instantly he grinned broadly, arm outstretched to point at me and in booming tones I KNEW I’D KNOW YOU! COME HERE AND DRINK WITH ME! That, dear reader, was that.

Bad Rod and I had rocking times together, partly because he lived on a barge and partly because most of the time we were laughing, for Rod was never truly bad; he was a great companion, a splendid raconteur and clearly, a lively drinker. He was a trusty friend, a patient listener and source of advice both sound and very unsound.

While most of us were back on our vehicles after nine months (the rehab reduced the ban by three), Rod had to wait much longer and, nervous about the blood test required to re-establish him behind the wheel, had a blood transfusion before the test. Sadly, he failed … but in typically sanguine fashion, found the situation amusing – and carried on drinking.

Our friendship endured through times good and less good; we understood each other and when in the company of others could communicate feeling, opinion and usually shockingly un-pc views by way of a mere look, reducing us to gales of laughter, baffling those around us. Terribly rude I know, but it couldn’t be helped.

Astonishingly, Rod’s health lasted almost twenty years from our first meeting until he developed myriad problems associated with prolonged smoking and drinking habits. He remained cheerful to the end. After receiving a message that he was in hospital in South Kensington last year I went looking for him, but he’d gone home. He died before I could get to the assisted flat he now occupied. I hear his gales of laughter often, his encouragement and approval of bad behaviour … and miss him very much.

Pia was a schoolfriend who, for reasons I cannot fathom I have been thinking of a great deal lately. Pia kept her drinking hidden; we all knew she was partial to excess but her eating disorder was the more prominent problem and one that we all tried to ameliorate with little success. We were on the wrong track because it was the drink that killed her. A troubled young woman, she hid her unhappiness with acerbic wit and a sharp tongue.

My abiding memory of Pia is of an earlier time however, when we stayed with her parents in their London flat one weekend during the A-level years. Bored, we told Mr & Mrs B that we were going to the house of a schoolfriend for dinner. Dressed up we shimmied out of the apartment calling our goodbyes so they wouldn’t see our nightclub-ready clothes; we jumped onto a bus and alighted at Leicester Square. Navigating the Soho streets we avoided the corn-on-the-cob vendors holding their wares aloft asking if we wanted one … and made our way into a club that looked pretty lively: the Whisky-A-Go-Go – later to become the infamous WAG.

Here, we bought cocktails and danced, thrilled with our debut to the West End and our schoolgirl derring-do. Before too long, three boys approached … boys we had met the week before at a sixth-form dance organised between our school and the nearby college. We exchanged glances … what were the chances, really?

Unable to put them off, we minced our way into the Ladies where we found an open window. Exchanging silent glances we scaled the wall, slipped through the window and escaped into the night laughing until we cried. Finding the little money we had all spent, we begged change from passers by and called Mr B who came to fetch us, furious with our lies and the danger into which we had placed our young selves. We were returned to school early the following day under a storm of parental disapproval but oh yes, we agreed, it had been worth it. Thank you Pia, thank you for the fun and my first London club night.

To an older friend then, a Gentleman who worked in the same industry as I, who despite his diminutive stature genuinely believed himself to be six feet tall. He may as well have been for his confidence was unassailable. We met through a reference he had provided for someone who turned out to be sackable (and duly sacked). Writing to the author of this dodgy reference, I received a call offering profuse apologies. May he share a drink with me and apologise in person? Knowing his influence in the world of health to be considerable I thought why not?

Mr Gentleman and I got along famously; a mutual love of Portuguese Red enhanced by his portfolio of very funny jokes and older charm, for Gentleman was in his late 70s. We became great friends, he regaling me with tales of his affairs and other stories and I soaking up details of his roguish life – well, the ones he was happy to share with me.

We found ourselves often at the same Conferences and at one such away from home, he invited me to a dinner gathering, suggesting I meet him in the foyer of his hotel, a short walk from mine. It transpired of course, that everyone else seems to have gone on ahead; in other words, the gathering was entirely fictitious. Never mind, I thought, he’s good company. We walked through the streets, found the river and strolled along the Boulevards until we found a charming corner Brasserie; our table for two was next to a panoramic window – perfect.

The food was wonderful, the company amusing and over pudding he looked me squarely in the eye and said: we are going to have sex tonight aren’t we? A blink was the briefest beat to precede my reply: No, we are not. Coffee and brandy might be nice though. Shall we?

Entirely untroubled by rejection, Mr Gentleman continued to be amusing and charming as though nothing untoward had been said and we walked to the steps of my hotel where he pecked my cheek and walked the block or two to his. Retreating to my room amused at what had taken place, I tapped thanks into my phone: Hello …. As my finger hovered over send I spotted in the nick of time what autocorrect had edited: my message now began Hello Tiger …

With bated breath I checked the phone only to realise that had Tiger been received, my bedroom door would have been punctured by the unmistakable shape of an enthusiastic, if diminutive elderly Gentleman. With a sigh of relief, I settled into bed and slept. Alone.

Mr Gentleman passed away three years ago aged around 84. I think of him often and smile for he taught me an important lesson: believe in yourself … for there is nothing you cannot attempt. As if to prove this from beyond the grave at his Wake I was approached by a Grande Dame quite close to my age. We chatted and eventually she asked Did you ever sleep with him? Well. Er, no, I replied, I didn’t. She smiled and with rather misty eyes confided: You should have. He was a wonderful lover … to the last. Good for you, Mr Gentleman!

Last but not least there is the incomparable Charlie, about whom I have written before. Charlie was a much loved Respectable Rogue … If you have time, read Charles Knevitt, A Tribute. He is a man worth knowing even in death.

I have many more and wonderful tales to tell of dearly departed friends, but the last 12 months have been melancholy enough. Best to cherish the memories and even better, to raise a glass of something robust to them all.

Carpe Diem.

© Giovanna Forte 2021

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Pledge to an NHS Pay Rise: C.A Halpin takes art into the Surgery … and onto the Street with a Kickstarter Campaign


Londoners Support a Pay Rise for NHS Workers

“Over the past year, NHS staff have worked tirelessly to cope with the challenge of the Covid19 global pandemic,” says artist C.A Halpin. “We the public have marched, we have clapped, we’ve cried, we’ve mourned, we have all been humbled by the dedication of the workers who are the jewel in our nation’s crown. Of course, these gestures although heartfelt cannot begin to show our collective gratitude. It is time for us all to Support a Pay rise for NHS Workers. I have launched an art campaign to do just that.”

Clapping is not going to cut it. Public support of a pay rise for NHS workers must be seen – for it is not being heard. C.A Halpin is an artist with integrity; her work includes portraiture, illustration, painting and protest art; all have distinct purpose as well as beauty. Her art is sought after by private collectors; her exhibitions take place in settings that are accessible to all confirming her egalitarian approach.

Cate’s latest focus has landed squarely in the domain of public feeling, politics and the denial of our Government to acknowledge the dedication and toil of our healthcare workers. 2020-2021 saw NHS – and all those who sail in her – deliver care above and beyond all expectation. Having saved the life of our PM, it seems the gratitude he was eager to show by way of fitful clapping outside Downing Street does not translate into practical, financial and tangible thanks. There are over 350 roles that combine to deliver our NHS health system and every single one plays a part in the unremitting life-saving responsibility we have come to expect, if not take for granted. Aligning compensation to the importance of the work, seems to be beyond the remit of our leadership.

C.A Halpin in her studio. Photo by Grainne Quinlan

“Our intention with this project is as a tribute, to thank, to campaign for and to support a pay rise for NHS workers at a time when the service is under dire threat of collapse, through underfunding and outsourcing to private companies, when those dedicated workers are forced to accept pay cuts, all the time ensuring our good health,” she adds. “We wish to demonstrate that we the public, love and respect the NHS and the individuals who make up this ‘cradle to grave’ national treasure.

Support A Pay Rise for NHS Workers allows you to donate and pledge a poster to the healthcare setting or worker of your choice; to donate a fine art glitter print to an NHS Hospital and most of all to place the demand in windows everywhere.

The NHS impacts every man, woman and child; it delivers our babies, treats our infections, removes cancer and gallstones. When we are in hospital it feeds us, dresses our wounds.  Our GPs offer educated words of advice, they sooth our concerns, investigate our aches and pains. The NHS keeps us alive.

Now is the time to say thank you; please pledge to Cate’s Kickstarter Campaign: Pay Rise for NHS Workers protest poster campaign and make our collective message to Government visible everywhere. 

Pay Rise for NHS Workers combines actions with words; please help Cate achieve success and pledge a poster today.

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My mother makes me: a child’s letter to her working mother.


I publish this blog on the day I am due to speak with Sistr, The Professional Woman’s Network about my career trajectory; I woke up thinking about the day that FirstBorn and I reminisced about her childhood and my role as a working mother.

When we lost our home in the 1990 recession my plan to be a stay-at-home Mum was necessarily shelved; with a one-month old quite literally under my arm, I launched my first business, so that I could craft a career around my maternal intent.

This worked for a time, but the greater the onus to be the major breadwinner, the less I was able to achieve my maternal ambitions. Eventually I became a single mum. Here is Ali’s testimonial of that era; a child’s eye view of the dichotomy that working mothers battle with every day. I publish this to reassure the next generation of mothers that … well … its hard but not all bad!

Alessandra McAllister is an author, adventurer, Aromatherapy Practitioner and yes, my daughter. She gave me this letter on Mother’s Day. It was also published on the bog of Second Step, a leading mental health charity in Bristol, with which she works part-time.

“Mummy …”

“Yes, darling?”

“When I grow up, I want to be just 
like you. I’m going to have the same hair as you, the same clothes, the same smile. And I’m going to walk like you, and cook like you. I’m going to do everything like you…”

“Oh, darling that’s lovely…”

“Except I’m going to stay at home with my children.”

My memory of saying this is while sitting in the back seat of our black Citreön, talking in part to my mum’s eyes in the rear view mirror and in part, to the back of her dark, shoulder-length bob, which in those days she wore back in an Alice band. Asking her about it recently, Mum corrected the memory: we were in the kitchen, adding that she’d had to turn around so the two-year-old me couldn’t see the tears in her eyes.

At that age, I spent the large part of my days in a children’s centre with my newly born sister, while Mummy and Daddy disappeared to a mysterious place called The Office. Often, they didn’t return from here until long after all the other children’s mummies had picked them up. ‘Mummies’ being the key word. The fact that other people’s Mummies came to collect them, on time, meant they didn’t go to The Office. This was enough for me to harbour the first inklings of resentment that, though my mummy was perfect, she wasn’t being a proper mummy.

It was the early nineties and the idea of the career mum hadn’t yet gained traction. Certainly not in the leafy Twickenham suburb where we lived then, and my mother, with her high heels, pencil skirts and dark suit-jackets didn’t fit the vista of floral skirts and loose, buxom blouses. Unbeknown to me, behind those enigmatic Office walls, she was pioneering the cause of the working mum, and would do so unremittingly for the next two decades. She was subject to suspicion and gossip from other women and demeaning comments from their husbands. Two weeks after giving birth to my sister, she took her in to her office.

What’s that?” A male client exclaimed, pointing at the baby on the sofa.

“Its a baby,” said my mum. “And she needs feeding in 45 minutes, so can we get on with the meeting please?”

“You can’t bring a baby in here.”

“Why ever not?”

On Mother’s Day 2019, I am 29, the same age as my mum was the day that, with the frank, misconstrued words of a child, I told her that she was perfect but was failing because she wasn’t there for me all the time. I think it’s time to redress that:

Mama, in the two generations that have taken place since that conversation, I have learnt that you are not perfect. You are alive with imperfections. Your work began as a necessity, and then became obsession. Stress took over your lifestyle, and eventually your good health. You have misjudged and been mistaken; you have styled your hair in ways I didn’t like and said things I don’t agree with. Nor am I just like you. I will never wear heels every day, or insist on changing round the furniture or moving house when I feel depressed; I don’t even have any children to entertain staying at home with.

Still, Mama, I want to be like you today. I want your zest for life and your dedication, motivation and perseverance in the face of adversity. I want your sharp tongue and your school-girl humour at 56. I want that gung-ho attitude, your unwavering belief in the good in humanity, and to give the same heart and soul you grant to the people in your life to the people in mine. It was this heart you willingly broke when you abandoned your dream of being a “stay-at-home-mum,” so that my sister and I could have the best life possible, and we do.

Mama, you are the real-deal, proper mummy, and I couldn’t be more thankful for you, nor more proud of what you’ve achieved, home or not.

…….

Literary Agent or Publisher sought
“No Borders Bar: diaries of an Iraqi-British friendship”, is the culmination of six years of collaborative work with former refugee Gaith Shaalan and his family.

Alessandra says:“I met Gaith in Tbilisi, Georgia in spring of 2014 when as a young asylum-seeker he told me he had a story to tell the English-speaking world. When I invited him to dinner to explore the idea of recording his experiences in blog format, I had no idea that six years later, we would have written that story into a book. Next year is the centenary of the Iraqi-British Mandate. No Borders Bar acknowledges this shared, tumultuous history and its continued role in the lives of millions of individuals today.

Visit The Culture Trip for more of Alessandra’s writing.

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Costa del Wick: meadows, marshes and meanders.


CostaDelWick

River Lea at Queen Elizabeth Olympic Park

A hen party nailed it. Enforced listening to fifteen twenty-something women singing Bohemian Rhapsody at un-rhapsodic volume just fifty yards from our bedroom was not making us happy; the fifth rendition at 5am broke our will to live … there.

I can’t stand this, I wailed. Giving up on sleep, my laptop opened access to a new rental. All the promise invested in our Brick Lane home had given way to despair, for the house was surrounded by student digs and short-term lets. Airnnb, the nuisance neighbour was right next door, host to noisy gatherings and corporate bonding sessions. Our peaceful and neighbourly Bethnal Green life was shattered.

At 5:15am precisely the property search engine delivered a four-bedroom detached bungalow in Hackney Wick. But that’s very far away, said BB. Far away from what? I asked. We agreed to a visit and less than a month later, moved into our island of peace and privacy. Courtesy of the creative BB, our huge back garden is evolving into a mini Eden Project. Serenaded by swifts, parakeets and blackbirds, the beds burst with tiger nuts, cucamelon, herbs, peas galore and a whole lot more; inside, our belongings have settled in seamless fashion and the place is Very Much Home. Were it ours to buy, it would be refurbished into The Bunker, a glamorous example of 1960s domestic modernism.

Approaching our third year here, we have thus far woefully failed to explore our locale. For scooting into WC1 daily five days a week, weekends are devoted to rest and domesticity, all of which I welcome: rest for obvious reasons, cooking for pure pleasure and ironing for its meditative qualities. Two weeks into lockdown however, the neglected bicycle adorning the hall penetrated my thinking … maybe now is the time to press it into service?

The adventures began. Starting with historic and beautiful Victoria Park, I discovered its ponds and fountains, cafes and playgrounds, acres of green grass and vibrant colourful flora.  Peddling happily around these Viccy byways, I noticed signs for the Olympic Park … and computed that this vast sporty playground – closer still to The Bunker- called for attention.

Waking early the following day and with clear skies above I mounted the trusty steed, left the house and turned right onto Eastway; from there, over the Lea Navigation bridge (or one of them) and right again cruising onto the towpath. Empty of all but the occasional fellow cyclist and sprinter, I made my way in no great rush taking time to enjoy the houseboats and barges that line these waterways. The craft are mostly much loved and cared for with brightly painted hulls, carefully decorated names and lively roof gardens. Illustrative and pretty they inspire the imagination, sparking stories about who lives within, what they do there and where they are going next.

Rounding a generous bend, I turn left up a gravel slope and onto Copper Box Arena lane, which leads directly into the Queen Elizabeth Park. Through the gate, on both sides a carpet of green rolls ahead interrupted only by miniature meadows bursting with flowers and grasses that dance to the gentle breeze. On I ride, over one side or other of the Knights Bridge where I pause to look up and down the River Lea, which meanders round gentle curves of lush greenery; above the water a plethora of playful ducks and herons, whilst below swim fish of myriad shapes and sizes.

This route leads past the now deserted Timber Lodge café towards the Velodrome, a graceful arena with raised circumference around which I circle two, three even four times, my eyes drawn to the views; here the skyline of a distant but distinct Canary Wharf, there an almost hidden B&Q and tiny cars on the faintly growling A12 … elsewhere just greenery, trees, waterways and colourful flags marking the next bridge that leads to the fields of Hackney Marshes.

Velo-laps complete I freewheel downwards past the tall, bright Olympic circles, over another bridge and into the fields, host to a multitude of goalposts which, outside of lockdown are almost permanently colonized by children, teenage and adult teams practicing moves and manoeuvers, watched by friends, family and total strangers simply interested in local life.

Curving to the left of the fields I swoop past East Marsh to cross the River Lea again; instead of forging ahead into Hackney Marshes proper I swing the other way, with the Lea to my right and woodland to the left. It is here that birdsong overwhelms the air; tiny feathered friends dart all around. Punctuating the route on either side are wooden bars and blocks, exercising spots for those wanting a more rigorous workout. Dense paths to the right lead down to the waterway and on an afternoon outing I can spy families picnicking peacefully on the riverside, almost invisible to prying eyes. Just now a powerful scent of elderflower permeates the path; magpies flash across my line of vision, their cracked cries warning victims of prey of their approach.

Arriving at a tiny junction, another bridge to the right could take me towards the wetlands and bird sanctuary but I veer left, smooth fields calling me to stop, lie, look at the sky and breath into slow stretches whilst inhaling the impossibly clean air and sweet scent of grass beneath my hands, thanking nature for putting me here, now. Yesterday morning at this very spot I was completely alone, save for a handful of distant, sociable crows greeting each other with enthusiasm.

Back on the bike, I arrive again at the Lea Navigation canal.  The first barge I see belongs to talented family friend The Blues Musician; the second smaller vessel is The Veg Boat – in a more sociable hour one can stop and buy the freshest fruit and vegetables displayed on deck. Too early for these boat-dwellers to be up and about, my route follows the decorative moored barges with fancy names that call to their past but perhaps bear little relation to the present. Barge-life is by all accounts a happy one for the aura along the tow-path is a gentle one, with owners aboard that look up and smile hello.

I struggle my way up the steep slope to the road, over the bridge and turn immediately left into our low-rise pedestrianised estate, navigating the maze of walkways to The Bunker, just seconds away.

And so ends my ride through our beautiful environs of bridges, towpaths and watery byways, the hot weather and holiday aura giving a handsome new moniker:

Hello, Costa del Wick.

© Giovanna Forte 2020

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In praise of A Certain Age


0e25295f898e48b1f8e23fda2a29fcf4“Not too bad for an Old Bird?” my question to BB was rhetorical: I felt fabulous.

Older, better? Not quite better, but different – fabulous is allowed. The necessary mindshift for women of a certain age has to be in accepting difference; things change. Calories find new places to settle and new weight harder to shift; skin becomes host to freckle and blemish in varying shades of beige and are here to stay. Limbs and face adopt a less defined outline. This is nature; it is not wrong but it is also not kind.

After a 50th birthday, one becomes less eager to approach the magnifying mirror; are those my eyebrows? Is that my upper lip? Facial and bodily deforestation become a work in progress; no more sweet, fluffy light hairs on smooth contours of the face, but a single, long, coarse whisker that appears overnight.  One cannot spot the origins of this monstrous thing; one minute it is not there … and the very next, voilà!

An early unwelcome revelation took place shortly before my half century. I was waiting to meet a dear friend whose job with THE leading fashion glossy involved curating photographs of the most beautiful women in the world. Lovely M arrived, kissed me on the cheek and remarked cheerily, Hold on, there’s something on your face, let me take it away. [pause]  …. Oh, it’s attached. With one firm tug, impassive expression and award-winning tact M settled wordlessly next to me and gossipy cocktail-o’clock commenced.

The consummate professional, M bats not an eyelid at such apparent female defects, for his World of Women has given him to understand that nothing is perfect. He once whispered of The Supermodel who demands that her early morning arrival at studio is met with a bowl of iced water dressed with fresh lemon, into which she rests her face. The process banishes evidence of late nights and all they entail. Rest assured, it works with mortals, too.

In younger days, exercise occurred without a second thought; now, the flesh is weak and a struggle precedes each episode, but happen it must for otherwise the effect of the years will show earlier than they need to. In addition to cycling and pilates, the Joseph Corvo ten-minute routine staves off that tempting nip and tuck.

Introduced recently to a woman who owns a cosmetic surgery business, I asked how much one might pay for a simple neck and chin lift. Are you thinking of having one done? She asked. My reply to the affirmative prompted her to peer closer and opine with enthusiasm, Oh! But you need so much more – an eye lift there and Botox here, here and here. My card – get in touch and we’ll book you in.

Lady, I SO don’t think so.

Mrs Robinson, the Older Woman of Choice for our generation was only around 40 and for those of us who grew up in the ’70s when looks equaled currency she had what it took. But ten years later? Like it or not the mid-life challenge can be vexatious.

But with primping and preening, plucking and painting, we persevere; progress is slower than it otherwise might be and on becoming accustomed to the aging process we understand that giving oneself permission to go along with it all is just not that hard. Good looks belong not exclusively to youth and do not disappear; they adopt a different demeanour, evolving with us all the way.

Meanwhile, the nip and tuck will have to wait for whilst life is rich my pocket is not; more importantly there is too much fun to be had to take that pause right now. And as ever, BB has the last word.

Not too bad for an Old Bird?

No darling.
Not too old for a Bad Bird, either.

© Giovanna Forte, 2020.

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Mind the Vulture! Cautionary fundraising tales.


J Vultures Col

Illustration by C A Halpin

Writing about business on Fortewinks is unusual … but SMEs are the lifeblood of British economy and COVID is not their friend. Many of mine run their own businesses and this is important right now.

As Forte Medical approaches reopening its growth round, and as small businesses struggle to deal with Government “initiatives” to open funding opportunities of any kind, my experience of rogue investors may provide useful intelligence for those looking for money.

Whilst Forte Medical has something others want, oddly we are not minded to give it away; this is where danger can lie ahead for the uninitiated or trusting entrepreneur.

Forte Medical was set up specifically to realise the innovation of a diligent and caring NHS GP who saw the fundamental flaw in urine collection and analysis. My brother Dr Vincent Forte invented a HealthTech device to solve what transpired to be an overlooked but huge problem for patient health, GP waiting lists, laboratory overload and NHS finances. 

Like many businesses with a healthcare bent, it has taken many years to prove our technology, its value to the industry it serves and to the patients that will benefit from our hard work. 

Thus far over £4.5m of investment has been generated through personal crowdfunding and a trusted industry partner; family, friends and friends of friends make up our stable of shareholders, all of whom believe in our mission and have shown patience and support over the 16 years it has taken to reach where we are today. Recent corporate funding came through the ABHI our industry association who recognised a synergy between two members. These are the people an SME needs to help meet its ambitions.

Despite common knowledge that it takes an average 17 years for innovation to penetrate the NHS, speedy growth is what most investors look for. “You’ve taken too long,” is one familiar criticism; “You have too many shareholders,” another and “You Giovanna, will have to go and if the business isn’t making money in 12 months we’ll sell patents, assets and know-how and close it down.” HealthTech is not a fast-buck world, Mr VC.

Since Forte Medical received its first LDA Early Growth funding in 2006 my tenure as CEO has focused on completing R&D, complex product design and redesign, completing real-world trials of each improved version of Peezy Midstream and building sales now accelerating in the UK and USA. For more on this, visit our website because this article is not about what we do, but how we have struggled to find investors with integrity.

My first near-company-death experience was in 2012 when the owner of a Healthcare Locum business declared Forte Medical to have a great future. He pledged to meet the entire round at that time; knowing we were running short of funds he deposited a loan of £30,000 into our account, to be converted after a three-month due diligence period when the balance would be forthcoming. Friendly Mr Locum took at least double this time to conduct his investigative work whilst I worried … Then one fine summer’s day, all became clear.

“I don’t want to deal with all your shareholders,” he announced. “I have spoken with a friendly Administrator and arranged a Pre-Pack. All you have to do is attend a meeting, put the business into Administration, I’ll buy it and give you and your brother some shares.”

My shareholders’ interests are priority and despite the precarious position we were in, I declined this kind offer. Within two days a winding up order landed on my desk together with notices of inspection from VAT and HMRC who had coincidentally received a tip that Forte Medical was not being run properly. Prompt visits from these Government agencies resulted in a clean bill of health. Thanks to loyal and supportive shareholders, Mr Locum was repaid within days, and the required funds secured from other sources.

Another offer of investment two years later morphed into an IP-secured loan at the last minute; giving away our Crown Jewels wasn’t in my plan and this, too, was declined. This pattern was to be repeated a few years later when an investment switched into a last-minute loan; this one required shares to be issued to the value of the loan, with the loan also repayable in full at high interest once our ongoing investment round was complete. Free shares gift-wrapped in foreclosure risk didn’t put much of a spring in my step although I have been assured by other capital investment people that this arrangement is “quite normal”.

The matter of transparency has been another problem. Upon showing early sales in the USA, a young investment business there declared our ethos to touch the growing diagnostic zeitgeist for right-first-time medicine. With agreements in place and guarantees given, upon the investment deadline an e-mail was received containing apologies; it had become apparent three to four weeks earlier that his funds were needed elsewhere.

If a company seeks investment, it is to assist growth and success with the promise of financial reward when that happens. Exploiting an SME when it is vulnerable is to no-one’s benefit except the Vulture concerned who would sell all hard-earned company assets: IP on existing and new medical devices, tooling, equipment, manufacturing know-how and more. There is no integrity in screwing the SME; doing so undermines trust, reputation and the future economy, not least when as with Forte Medical manufacturing is UK based.

These and other as yet untold episodes involved much time and effort; dancing to the tune of disingenuous investors is a serious and potentially dangerous distraction for a promising SME with limited resources. What Vultures overlook is the opportunity to make money whilst saving lives. This latter point has been fundamental to my reasons for persevering through thick and thin, for so long.

With over 750 million urine tests conducted each year in the US and EU (not to mention other export territories), even at 1% of the market Forte Medical stands to be very successful whilst contributing to global public health. Our unique MedTech will soon add a digital, diagnostic Smart Peezy to the portfolio meeting the need for point of care technology. A percentage of profit can be reinvested in new HealthTech and clinical research, creating a circle of integrity for everyone concerned not to mention benefits to the economy.

With £1m investment needed now for scale-up, we seek healthcare-savvy investors who can assist with the identification and implementation of global licensing plans. We are also ready to develop and commercialise our pipeline of five new and unique diagnostic devices.

Forte Medical is in an excellent place; the hard work is done, evidence is irrefutable and growing sales in the UK and USA point to a beautiful future upwards curve. Now we need real investment from honest, experienced people who understand our markets and our intent. If you are that investor, if you are fair and have integrity, I would like to meet you.

(c) Giovanna Forte / Illustration C A Halpin

 

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I am a travelling female CEO: fly me.


Screenshot 2019-09-27 at 21.10.26I write from a noisy LA Airport Departures Lounge Bar; the muzak is ok, my Lady Bar Attendants funny, witty, sassy. They seem to like entertaining a female barfly; the flirtations of my lascivious male neighbour elicited polite tolerance and a chilly stare. Quite right, too.

My window for writing is delivered by Virgin Atlantic, whose services I have not enjoyed for about 25 years and whose airborne delights are delayed by almost two hours. Accustomed as I am to flying BA on business jaunts, this Virgin adventure was forced upon me by a threatened BA Pilots’ strike, cancelled too late for my convenience (the Pilots had a point, I don’t mind).

Back in the mid-90s, Virgin Atlantic was the Air Carrier of Choice; it delivered Cool Britannia in spades: edgy, ironic, full of Branson Pickle. But not now … or perhaps we just don’t want that any more.

A regular business traveler, I want airline representatives to be infused with kindness and generosity of spirit; I ask only for well crafted, essential comforts even in Economy or Premium Economy (Business and First are not yet on the cards). BA delivers all of this with aplomb … and two whole bags in the hold. Today Virgin checked me in with cursory attention, the second bag exciting a possible $100 fee and accusatory Dontcha know the flight’s delayed? Yeah … problems with the incoming aircraft. Oh, good. No I didn’t know. Sorry would have been nice.

I have written before about my solo travel experiences around the UK; Travels from the female business executive includes my stay in George Melly’s Manchester hostelry of choice, his favourite simply because he wanted to see how much worse it could get on his next visit. Although its jazzy credentials made up for the less-than-compelling and enduring scent of previous guests, I wouldn’t go back.

Today I am at the tail end of a week-long visit to the USA, starting in Boston where a Condo provided excellent accommodation, a kitchenette and privacy. The discovery of short-term ApartHotels has been a revelation; cheaper and better than a good hotel, the opportunity to buy food and eat in, gym, swim and generally be independent and unobserved is too good to miss.

My judgement of a hotel relies on a warm welcome and top-banana room servicing. All of this and more I received at the Embassy Suites in Irvine CA.

Simple but assiduous care from a hotel is essential support for one who has daily back-to-back meetings, the effort and chutzpah for which elicit exhaustion unalleviated by the need to network and connect with colleagues and new contacts of an evening. The fresh-and-clean room is a joy to return to and generous tipping will ensue.

Actually a good hotel bar with sexually neutral servers prepared to protect you from the Hairy Brigade is also an asset.

Which brings me to the essential lack of glamour surrounding Single Female business travel, mainly the  perpetual advances of opportunistic prowling chest-beaters endemic within hotel corridors, bars, the aisles of airports and planes … shh, there’s one on the next table … Historically, my efforts to divert these hirsute individuals with charm have failed; I have learned that  a Hard Stare and Utter Disinterest does the trick. If not, a robust Fuck Off will nail it.

Young women: do not feel incumbent to entertain these creatures. They are two a penny and you will not arrive at your deathbed wishing you’d spent more time with them.  Let them return home to their weary wives and girlfriends; doubtless, said WAG is infused with regret. We can only hope she breaks free because truly, all women deserve better.

Those who are not pressed into regular business travel generally assume it to be a Bit of a Gift – oh come on, you have a great time! It’s glamorous, it’s paid for, it’s freedom. I’ll tell you a secret: it is none of those things. Business travel is gruelling, tiring and frustrating, mainly because hard work lies ahead and the equally hard work you were doing before you left has – unlike you – not gone anywhere. More than that, BB is not with me, not here to divert my attention from the mundanity of delays and TravelCrap. Not here to make me as happy as he does. The hardest sacrifice of all is enforced distance from him.

My blogs are usually more optimistic, but as I colonise this particular corner of the SlapFish bar at LAX Terminal 2 (the one without the pedicure service), truth is required.

It’s not so bad; it’s actually quite funny,

© Giovanna Forte 2019

Posted in Art, Consumer rights, Entertaining, Export, Family, Feminism, Food and wine, Friends, Life and romance, Uncategorized | Tagged , , , , , , , , , , , , , , , | Leave a comment

Frames, facades, finials and flourishes: how buildings tell stories.


Nose_picking_gargoyle____by_tallnthin.jpgI have a window fetish. There, I’ve said it. Mullions or muntins* of different widths make my hair stand on end; they let the building down, its facade a jumble. Simply put, both God and the Devil are in the detail … and detail is where stories can be told.

Buildings that combine to create our urban landscape can provide pleasure that will soar or crash during a ride through London streets. When observing architecture both old and new from my trusty moped, the heart can leap at a triumph, sink at lazy building design and twist with irritation when faced with something that should never have passed planning. But the greatest pleasure lies in spying a detail that hints at the story behind the building, its context, intent and aspiration.

There is something wonderful about a building façade that is proud to address the world around it. Brick has made a huge comeback in recent years, although the craftsman bricklayer is unlikely to enthuse over the faced panels often used to create the illusion of a traditional brick wall. Some architects reference the building’s historic context by specifying a material or finish that speaks of its past; a favourite of mine is the Turnmill Building, faced with bespoke bricks designed as an homage to the nature and form of Clerkenwell’s warehouses.

The Peabody Trust is known for the design of beautifully detailed, elegant estates that provide not just function but respect to occupants; from its earliest developments, the health of tenants was at the forefront of the architects’ brief, taking into account basic requirements for natural ventilation as well as spaces for children to play, and for the elderly to perambulate and socialise. Unlike today’s developments, designed and marketed to a specific generation or family-type, a Peabody Estate ensured that adults, children, singles, couples and families lived and played side by side. They delivered elegant, cohesive design, thoughtful detail and often, imaginative touches too; a story of social responsibility with respect for community and individual alike.

Speaking of elegance, let’s turn to the pervasive glazed façade, an unedifying solution exemplified neatly by the Lexicon Building on City Road. Here, SOM with Squire and Partners have designed a handsome building, each apartment sealed with floor to ceiling glass.  Presumably the developer was happy to avoid the expense of window openings or balconies; now fully occupied, all these high windows feature drawn, full height blinds protecting the occupant from the magnified morning sun beating straight into their home – and the panoramic city views for which they have paid a premium. At launch in 2015 a two-bed apartment here cost a cool £1.4m – a substantial sum for hot, blind home.

Balconies once offered beauty for those both inside and outside a building, their design perhaps giving expression to a plainer façade; from delightfully carved stone or wrought iron coaxed and curled into wonderful designs, even the most modest but carefully crafted balustrade had the capacity to lift the spirits for passers-by. Apartment blocks have become ubiquitous in their design, often ignoring the context or story of their environment.  This repetitive architecture is bereft of the creative thought that could transform its presence in the street. The Bagel Factory in Hackney Wick missed a trick: why are there no lovely fat ironwork circles within the balcony frames, to echo not only the building’s lovely brand, but its history too?

Dull grey steel vertical bars proliferate balconies on myriad new-build apartment buildings; worse still is the use of solid glass, denying the smallest pleasure-giving breeze to flow through the enclosed space.

Value design is embraced by those responsible for delivering major projects, forgoing opportunity for contemporary art and craft to flourish within our city scapes. Just a little more investment into the commissioning of artists could, for instance, deliver wrought iron railings cast into a hallmark design for the developer. Interestingly perforated metal might create shapes that throw fascinating strands of light into the interior they embrace; a façade of many balconies could feature words and letters that combine to reveal a poem when viewed from the street.

Imagination, art and sculpture has a part to play in the built environment; older buildings feature embellishments that speak of its intent, or they may just bring a playful lift to an otherwise perfunctory function. Riding through London I see gargoyles below gutters, sculpted embellishments around windows, thoughtfully crafted fanlights, a date carved into a lintel, wall or gable.  Today the opportunity is missed, most especially in the design of municipal buildings when once the architecture may have spoken of the area’s backstory or hopes and dreams for the future.

Haggerston Baths and Washhouse was built with the best materials that celebrated the area’s brick and tile industry. Intended to engender pride amongst the residents of one of the poorest boroughs in London, this red brick building provided beautifully designed public amenities within, and a compelling exterior enhanced with colonnaded balcony, topped by a cupola with a gilded ship weathervane. Author and local resident Ian Sinclair reports that ships on pub signs and weathervanes confirmed London’s self-confidence as a world port.

Which brings me neatly to finials, embellishments implicit to the Regency overtones of my home town, Brighton. Here, it is as if in commissioning his Pavilion the Prince Regent gave permission for buildings to enjoy themselves, for the architecture that emerged from this period is nothing if not elegantly decorative. Brighton and Hove rooftops are alive with animals, dragons, gargoyles, angels and more simple but ebullient ornamentation. The exuberance of its architecture has surely played a part in the town’s cheeky reputation.

All over the world, craft, art, sculpture, turrets, domes, finials and flourishes celebrate the buildings we come to love and remember. Legacy architecture that speaks not only of the history of surrounding streets but respects and uplifts its residents and workers.

Glass and steel serve a purpose and I’m all for modernism, but it seems that imaginative, humane and creative building design has been “valued” out of contemporary architecture. In these times of uncertainty, of dissatisfaction with the world around us, perhaps developers might think about how to create more artful, spirited context and legacy that can make a real difference.

  • Mullion: a heavy vertical or horizontal member between adjoining window units
  • Muntin: narrow strips of wood that divide the individual panes of glass in a traditional sash

© Giovanna Forte 2019

Posted in architecture, Buildings, Craft, design, Design and architecture, Life and romance, London, property, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , | 3 Comments

Female health and routine jiggery-pokery


iu-1I feel a caption competition coming on. Framed by my open thighs, the two women’s faces looked up and laughed.

This check-up Down There was another reminder that internal female furniture requires all manner of routine maintenance to keeps things on an even keel.

Whatever needs to happen, it is important to not mind. All women know that certain milestones in life involve sharing our bodies with numerous healthcare professionals; it is something we just get used to. To be candid, sometimes things can get so complicated between our legs, it is reassuring to know there’s someone who can tell you what’s what. When it comes to routine scans, screens and related jiggery-pokery, the words it’s nothing sinister are as good as sung by a choir of angels.

The sort of medical folk whose career choice has taken them into other people’s nether regions are generally kind and gentle; this does not preclude a convoluted procedure becoming too absorbing to remember that the body part with which they are so engaged still has a person at the other end.

Following a Brief Skirmish with Cancer some years ago, colonoscopies punctuate my year and I am immensely grateful to the highly qualified people in our NHS who find the business end of my body quite so compelling. Occasionally, too compelling.

There is someone attached to that bottom you know and by the way, it is supposed to be a one-way street! The Colo-rectal surgeon in question was introducing into my posterior something necessarily but uncomfortably penetrative – and doing so with unwarranted enthusiasm.  My emphatic outburst caused a cease-fire; he looked up in genuine bafflement …. and apologized.

A couple of months ago I deliberately arranged for both “in and out” clinical interventions to take place within 24 hours of each other; if one’s body is going to be subjected to serial invasion it is better in my view, to focus the activity into a concentrated period of time. When dignity is restored, it does not have to be disrupted again for a while.

There’s a lot to be said for dignity, but the health of one’s internal goings-on is even more important. Whether you like it or not, Sisters take heed: make sure the maintenance of your bits and pieces go hand-in glove (as it were) with a sense of humour.

It’ll be worth it in the end.

(c) Giovanna Forte, 2019

Posted in Family, Feminism, Friends, Health, Hospital, Life and romance, Motherhood, Uncategorized | Tagged , , , , , , , | Leave a comment