Tag Archives: Giovanna Forte

A Wanstead afternoon and other social shenanigans


It began on the first Friday of April. I had invited very old friends from Cambridge days of yore, people with whom I had mingled during the year of my secretarial training. The early ‘80s involved partner in crime, the … Continue reading

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UK Trade and Inspiration


An established oxymoron in my business book is the concept of sound, creative advice from a Civil Servant. This is a breed without entrepreneurial experience. They haven’t felt the pain, have they? My company makes a very clever British invention … Continue reading

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Butterflies … and a debut on the BBC


“My name is Helen Grady, producer for Evan Davis on The Bottom Line. There’s a programme coming up on doing business with Government, for instance the NHS, and Evan thought of you.” About eighteen months ago, I attended a Bookshop … Continue reading

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Tales from the traveling (female) business executive


About four years ago, my company took part in a healthcare event in Harrogate. I secured a nice little deal at the deliciously luxe Hotel du Vin and after a hard day’s graft, made my way to dinner. I was … Continue reading

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Preparing for Launch: how The Hood came good


A launch isn’t just any old launch when it’s yours. When you are CEO of the company launching the thing to be launched, you can’t feign invisibility, safe in the knowledge that your lack of cuticle care will go unnoticed. … Continue reading

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Sexual equality? Aliens would not be impressed


Never one to marginalise myself on the basis of gender I’m perplexed by the number of women in their thirties and forties who comment that their lot in the world is all the harder because of their sex; equality and … Continue reading

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Wedding Dress shopping when you’re Not Kate Middleton


She may not be Kate Middleton, but this bride is a sassy, sexy, forty-something businesswoman seeking the perfect wedding dress on a generous budget. So how did she fare in London’s top bridal destinations? Were there any Save the Date … Continue reading

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